Welcome to NeverBeast Plush — where big hearts come in soft, snuggly forms.

Our journey began with a love for the magical world of Tinker Bell and the Legend of the NeverBeast. Like many fans, we were deeply moved by Gruff’s story — a misunderstood creature who turns out to be a brave and loyal protector. That story inspired us to create a plush that captures his spirit: gentle, strong, and full of heart.

At NeverBeast Plush, we design each Gruff with care, bringing the character to life through premium materials, thoughtful details, and a commitment to comfort. Whether you’re reliving the magic, gifting a loved one, or finding a cozy companion for yourself, our plush is made to bring joy and reassurance — just like Gruff did for Fawn.

We believe in kindness, courage, and the magic of unexpected friendships. And we’re honored to share a little of that magic with you.

Thanks for stopping by — and for giving Gruff a home.

— With love,
The NeverBeast Plush Team